1 00:00:03,859 --> 00:00:08,348 We have to not only be a good model, we have to be more than willing to share. 2 00:00:08,348 --> 00:00:12,527 And we have to do it in a way that we're not the "ugly American," 3 00:00:12,527 --> 00:00:15,406 to use a very old phrase. 4 00:00:15,406 --> 00:00:19,894 When America would go into a foreign country, too often it was, 5 00:00:19,894 --> 00:00:23,640 "This is the only way it should be done and this is the American way." 6 00:00:23,640 --> 00:00:27,635 People want our knowledge and they want our help and they want our support, 7 00:00:27,635 --> 00:00:32,495 but they also want it in a way that is not intimidating, 8 00:00:32,495 --> 00:00:35,714 that is not one that is arrogant. 9 00:00:35,714 --> 00:00:38,656 It has to be done in a very careful and thoughtful way. 10 00:00:38,656 --> 00:00:41,443 And that's only through relationships. 11 00:00:41,443 --> 00:00:44,529 That's only because we have people in those countries 12 00:00:44,529 --> 00:00:49,637 who have developed communication relationships with high-level people 13 00:00:49,637 --> 00:00:53,535 throughout those organizations that we deal with all the time. 14 00:00:53,535 --> 00:00:55,580 That's going to be the key. 15 00:00:55,580 --> 00:01:01,151 Not to do it in a way that, as I just said look, you have to do this the American way. 16 00:01:01,151 --> 00:01:04,835 We know what we're doing, we're very good at it. 17 00:01:04,835 --> 00:01:09,231 How we sell that and how we provide that information is just as important 18 00:01:09,231 --> 00:01:13,963 as the technology or the best practice that we're willing to share. 19 00:01:13,963 --> 00:01:14,220 20 00:01:14,220 --> 00:01:14,221 21 00:01:14,221 --> 00:01:14,222