SAN DIEGO —U.S. Customs and Border Protection Commissioner R. Gil Kerlikowske today in San Diego discussed the “Know the Facts” campaign, an international Spanish language branded public information campaign, designed to increase awareness of U.S. immigration policies and enhanced enforcement on the U.S. border.
The campaign, launched on July 20 in Mexico, El Salvador, Guatemala, and Honduras, encourages would-be travelers to “Know the Facts” to avoid embarking on the dangerous trek north and attempt to illegally enter the U.S. only to be returned to their country.
“This campaign is designed to educate would-be travelers in Central America and Mexico about the realities of the journey north—human smugglers have no regard for human life,” said CBP Commissioner R. Gil Kerlikowske. “It is critical that they are aware of the facts behind U.S. immigration policies before risking their lives. There are no ‘permisos.’”
The campaign clearly states the facts behind U.S. immigration policies. The message is aimed to deter individuals from El Salvador, Guatemala, Honduras, and Mexico from making the dangerous journey north, and attempting to illegally enter the U.S. via Mexico.
The paid advertisements, which include posters as well as television and radio spots, will run in various media platforms in those Central American countries and Mexico through October 5, for 12 weeks. Radio spots only will run in Mexico, while a combination of television and radio spots will run in Central American countries, including on key media that reaches not only urban locations but remote areas and hard to reach communities.
The videos, radio and print materials are available to download at Know the Facts.
U.S. Customs and Border Protection is the unified border agency within the Department of Homeland Security charged with the management, control and protection of our nation's borders at and between the official ports of entry. CBP is charged with keeping terrorists and terrorist weapons out of the country while enforcing hundreds of U.S. laws.