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CBP’s Hidalgo, Rio Grande City and Roma Ports of Entry Roll Out PRIDE Initiative, Name Professionalism Service Managers

Release Date: 
March 10, 2015

HIDALGO, TEXAS –U.S. Customs and Border Protection, Office of Field Operations from the Hidalgo, Rio Grande City and Roma Ports of Entry today announced the rollout of the PRIDE Initiative, a re-dedication to Professionalism, Respect, Integrity, Diversity and Excellence throughout the CBP officer workforce at South Texas ports and also the naming of professionalism service managers at their respective ports.

CBP professionalism service managers announced at a March 10 press event pose with Outreach Coordinator Nichole Hernandez from U.S. Rep. Henry Cuellar's Office, center. From left, Supervisory CBPOs Esteban Garcia, Imelda Recio, Hidalgo POE; Hernandez; Chief CBPO Hector Pruneda, Roma POE; Supervisory CBPO Eleazar Olivarez, Rio Grande City POE and Assistant Port Director Walter Weaver, Progreso POE

CBP professionalism service managers announced at a March 10 press event pose with Outreach Coordinator Nichole Hernandez from U.S. Rep. Henry Cuellar's Office, center. From left, Supervisory CBPOs Esteban Garcia, Imelda Recio, Hidalgo POE; Hernandez; Chief CBPO Hector Pruneda, Roma POE; Supervisory CBPO Eleazar Olivarez, Rio Grande City POE and Assistant Port Director Walter Weaver, Progreso POE.

“CBP Field Operations is a premiere federal law enforcement agency in the U.S. and in order to better embody that ideal, we realized the critical importance of re-instilling and strengthening a culture of professionalism throughout our ranks,” said Port Director Efrain Solis Jr., Hidalgo/Pharr/Anzalduas Port of Entry. “Today’s rollout of the PRIDE Initiative and naming of professionalism service managers reflects the Laredo Field Office’s ongoing commitment not only to better serve the communities in which we live and work but also for CBP to foster a greater sense of pride both for and from the community.”

Invited guests included Mexican Consul Erasmo Martinez, Nichole Hernandez from Congressman Henry Cuellar’s office, and city officials from McAllen and Pharr as well as from the maquiladora association.

Port Directors Efrain Solis Jr., Hidalgo/Pharr/Anzalduas Port of Entry, Crescencio Cantu, Roma Port of Entry and David J. Gonzalez, Rio Grande City Port of Entry, outlined the chief aims of the PRIDE Initiative, which include a re-dedication from the top down to the ideals of professionalism, respect, integrity, diversity and excellence in our frontline CBP officers’ interaction with the traveling public, in all that we do.

The initiative includes the creation of a fully-staffed integrity and professionalism standards division within the entire Laredo Field Office (LFO), recurring professionalism training for our workforce and the deployment of professionalism service managers (PSMs) at all LFO ports of entry. The PSMs, identifiable by their red lanyards, will oversee professionalism training for frontline CBP officers and will be available to receive and address comments, concerns and compliments from the traveling public. PSMs also will meet with, listen to and address comments, concerns and compliments from our travel and trade stakeholders as well.

The PSMs for Hidalgo/Pharr/Anzalduas Port Entry are Supervisory CBPOs Esteban Garcia and Imelda Recio. They can be reached at 956-523-5751. CBP Chief Officer Hector Pruneda is the PSM for the Roma Port of Entry (956-849-1678) and Supervisory CBPO Eleazar Olivarez, the PSM for Rio Grande City Port of Entry can be reached at 956-487-165. The traveling public may also reach out to any CBP supervisor on duty and voice their comments, concerns or compliments with that supervisor.      

Last modified: 
February 9, 2017