CBP Reminds Traveling Public About 1610 AM Radio Offering Travel Information, Wait Times
BROWNSVILLE, TEXAS—U.S. Customs and Border Protection reminds travelers about CBP's AM radio broadcast system, aimed to better inform the public with helpful travel tips and related information. CBP installed an AM radio frequency transmitter at Gateway International Bridge in Brownsville. Texas in October 2012. This transmitter communicates important border crossing information and local wait times to travelers.
The pilot radio station in Brownsville operates on 1610 AM and airs important border crossing information in English and Spanish.
CBP has transformed the way it does business at land ports of entry over the last few years and one of the key elements is the concept of active lane management. This concept allows infrastructure enhancements such as improved license plate readers and radio frequency identification technology coupled with new Ready Lanes, light emitting diode signage and Trusted Traveler lanes (SENTRI and FAST) to facilitate the entry process for travelers.
Furthering this concept, CBP believes an informed and educated traveler is an efficient traveler.
CBP is always looking for new and effective ways to communicate with the traveling public and the model of the AM transmitter, used by many highway and traffic authorities, hopes to prove an effective tool for CBP.
The information broadcast will include reminders of document requirements and how to use high-tech travel cards, information about CBP's Trusted Traveler Programs, basic border crossing rules and regulations, and will allow the ability for each port of entry to update with emergency travel information or updates. The transmitter communicates important border crossing information and local wait times at each of the three downtown Brownsville international crossings, (Gateway, Brownsville and Matamoros and Veterans' International Bridges) to travelers within a five-mile radius, allowing travelers to make informed decisions on what local border crossings to use for their travels.