CBP Launches Second El Paso AM Radio Station
El Paso, Texas - U.S. Customs and Border Protection today announced the installation of a second AM radio broadcast system at the El Paso port of entry. The newest radio station is located at the Bridge of the Americas (BOTA). The public can tune into the 10-watt signal at AM 1620.
"The goal of the radio broadcast is to communicate important border crossing information to members of the traveling public who are in the vicinity of the port of entry," said CBP El Paso Port Director Hector Mancha. "From one end of the radio dial to the other, CBP in El Paso is now broadcasting vital bilingual travel information 24 hours a day, seven days a week."
The BOTA system supplements a similar low-power radio which went live at the Ysleta crossing in February of this year. The Ysleta signal can be heard on AM 530. Each signal broadcasts a bilingual message several miles away from the ports.
CBP has now installed AM radio frequency transmitters at six locations on the southwest border including two in El Paso, and one each in Brownsville, Laredo, San Luis and Calexico.
Information broadcast will include reminders of document requirements and how to use high-tech travel cards, information about CBP's Trusted Traveler Programs, basic border crossing rules and regulations, and will allow the ability for each port of entry to update with emergency travel information or updates.
CBP has transformed the way it does business at land ports of entry over the last few years and one of the key elements is the concept of active lane management. This concept allows infrastructure enhancements such as improved license plate readers and radio frequency identification (RFID) technology coupled with new Ready Lanes, light emitting diode (LED) signage and Trusted Traveler lanes (NEXUS, SENTRI, FAST) to facilitate the entry process for travelers.
Furthering this concept CBP believes an informed and educated traveler is an efficient traveler.
CBP is always looking for new and effective ways to communicate with the traveling public and the model of the AM transmitter, used by many highway and traffic authorities, hopes to prove an effective tool for CBP.
While in a pilot phase, CBP will monitor the effectiveness of this new tool in a few locations on the northern and southern borders. Analysis of the pilot will inform further system installations and messaging.
U.S. Customs and Border Protection is the unified border agency within the Department of Homeland Security charged with the management, control and protection of our nation's borders at and between the official ports of entry. CBP is charged with keeping terrorists and terrorist weapons out of the country while enforcing hundreds of U.S. laws.