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CBP Discusses "Know The Facts" Campaign

Release Date: 
September 23, 2015

Offers information about the dangers of making journey

HOUSTON —A U.S. Customs and Border Protection spokesperson today discussed the “Know the Facts” campaign, an international Spanish language branded public information campaign, designed to increase awareness of U.S. immigration policies and enhanced enforcement on the U.S. border.

CBP Spokesperson Jaime Ruiz discusses facts about the current awareness campaign.

CBP Spokesperson Jaime Ruiz discusses "Know The Facts" awareness campaign with news media in Houston.

The campaign, which launched on July 20 in Mexico, El Salvador, Guatemala, and Honduras, encourages would-be travelers to “Know the Facts” to avoid embarking on the dangerous trek north and attempt to illegally enter the U.S. only to be returned to their country.

“This campaign is designed to educate would-be travelers in Central America and Mexico about the realities of the journey north—human smugglers have no regard for human life,” said CBP Public Affairs Specialist Jaime Ruiz. “It is critical that they are aware of the facts behind U.S. immigration policies before risking their lives. There are no ‘permisos.’”

The campaign clearly states the facts behind U.S. immigration policies. The message is aimed at deterring individuals from El Salvador, Guatemala, Honduras, and Mexico from making the dangerous journey north, and attempting to illegally enter the U.S. via Mexico.

The paid advertisements, which include posters as well as television and radio spots, will run in various media platforms in those Central American countries and Mexico through October 5, for 12 weeks.  Radio spots only will run in Mexico, while a combination of television and radio spots will run in Central American countries, including on key media that reaches not only urban locations but remote areas and hard to reach communities.

The videos, radio and print materials are available to download at

Last modified: 
February 9, 2017