"Know the Facts" Public Information Campaign
The public information campaign, “Know the Facts,” places Spanish-language radio spots in Mexico, as well as strategically placed posters, television and radio spots, in El Salvador, Guatemala and Honduras. The goal of this joint effort by the Department of Homeland Security, U.S. Customs and Border Protection and the Department of State is to increase awareness of U.S. immigration policies, enhanced border enforcement, and the dangers of the journey north to the U.S.
That journey can be very treacherous. In early August 2015, a Honduran woman hoping to enter the U.S. illegally was abandoned in the Texas brush by a human smuggler. After an all-night search, Border Patrol agents from the Rio Grande Valley Sector rescued the woman, dehydrated, but conscious.
Also during the summer of 2015, a Border Patrol Search, Trauma and Rescue (BORSTAR) team found an 11-year-old El Salvadoran boy unresponsive and suffering from heat-related injuries. Despite being airlifted to a local hospital, the boy died.
The U.S. government wants to prevent incidents like this. The “Know the Facts” campaign, which formally launched in July and will run through October 5, 2015, is designed to educate all potential migrants as well as immigrants now in the U.S. who might encourage relatives and friends to migrate to the U.S. illegally. The media messages emphasize that the immigration policies announced late last year by President Obama do not provide any new relief to people who cross the U.S. border illegally and they will be a priority for removal.